Erica Fellion is a Creative Strategist, Producer, and Creative Consultant based in Los Angeles who partners with brands and agencies to develop performance-driven creative systems and high-impact multimedia content that dives measurable conversions. She specializes in shaping creative strategy, leading end-to-end production and building frameworks that turn insights into scalable campaigns– from UGC and paid social media to brand storytelling.

Earlier in her career, Erica co-created the first in-house multimedia studio at The Gazette, a Pulitzer Prize-winning daily newspaper, before transitioning into performance marketing at leading agencies, such as: TubeScience, Common Thread Collective, and First Media. She brings both strategic rigor and hands-on execution to every project. As a consultant and employee, she helps motivate teams to move faster, think sharper, and produce creative that actually performs.